What is Being Proposed?
The Los Angeles Zoning Administrator has approved a Conditional Use Permit allowing Dr. G's Store (a 1,452 square-foot wellness retail store) to sell a full line of alcoholic beverages for off-site consumption only. The store specializes in wellness brands like supplements, skin care, and feminine care products, and also operates a coffee bar. The alcohol sales would be ancillary to the existing retail operation, allowing customers to purchase alcohol along with these other products as a convenience.
Why?
The applicant argues that selling alcohol for off-site consumption serves the community by providing convenient one-stop shopping where customers can purchase wellness products and alcoholic beverages together. The store is located in a C2-1VL (Commercial) zone in West Los Angeles, an area already designated for neighborhood commercial uses. The Zoning Administrator found that under proper conditions, this use would enhance the commercial corridor along Santa Monica Boulevard and support the local economy without creating undue negative impacts.
Key Details
Location: 11302 West Santa Monica Boulevard, at the intersection with Sawtelle Boulevard Zone: C2-1VL (Neighborhood Commercial) Hours: 6:00 a.m. to 2:00 a.m. daily License Type: Type 21 (full-line alcohol for off-site consumption) Decision Date: August 20, 2025; Appeal Period Ends: September 4, 2025 Notable Conditions: Surveillance cameras, employee alcohol training (STAR/LEAD/RBS), good neighbor complaint line, electronic age verification, noise restrictions, and loitering prohibitions
Impact
This approval primarily affects nearby residents, businesses, and the commercial district. The store owner gains the ability to sell alcohol, potentially increasing revenue and customer visits. The community receives conditions designed to prevent negative impacts—including security measures, restricted hours, and trained staff. However, the area already has multiple alcohol-serving establishments nearby, and crime statistics show the reporting district has above-average crime rates. Residents have until September 4, 2025 to appeal this decision.